You’ve probably heard of the no poo (“without shampoo”) or co-wash (“washing with conditioner”) trends. But what are they exactly? And what are their advantages? Overview and product must-haves.
The no poo movement is based on the principle that shampoo is a relatively recent phenomenon (the product was only introduced in the market in the last century) so it shouldn’t be necessary to use it to wash your hair several times a week, as most people do. Adepts of no poo even agree that washing your hair too often strips it of the natural oils produced by the scalp, essential for healthy hair.
The idea then is to put the shampoo aside and use a gentler product to wash your hair less frequently. The alternatives suggested: water, baking soda, apple cider vinegar or a cleansing conditioner designed specifically for this purpose. Choosing the latter option is called co-wash.
Using ordinary shampoos less frequently avoids exposing your hair to the chemical ingredients contained in these products. Here are the main advantages of using a cleansing conditioner:
If you dive head first into co-wash, you might believe you’re hair isn’t truly clean, even if in reality it is. Adopting the technique in a gradual manner can help your hair get used to this method and avoid the sensation of greasy hair. Give your hair time to adjust to your new routine!
To get used to the idea of using a conditioner more often, try the pre-wash conditioner (which you use before a shampoo) for soft strands!
A formula enriched with acai that doesn’t contain silicone, sulfates, parabens, and results in hair that’s hydrated, supple and shiny. And say goodbye to frizz!
A conditioner enriched with gentle almond oil that can be used on any type of hair, including dyed hair, for an in-depth cleansing and impressive conditioning action.
A refined formula that’s free of sulfates, parabens, dyes and is perfumed with wild mint for hair that’s soft and revitalized: we love it!
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