Sunbathing, swimming pools, seawater: you love them, but your hair… not so much. How can you ensure that both you and your hair make the most of summer? Easy… just read on!
Hair fibres are composed of about 90% keratin, a tough protein that’s broken down into three layers: the inside marrow, the centre cortex, and the cuticle on the very outside, which is made up of tiny scales stacked like tiles. Their function is to protect your hair against harm while retaining water for proper hydration. The problem is that when your hair is exposed to UV rays, chlorine and salt water, the scales of the cuticles are lifted up, making your hair porous, dry and lifeless.
To help prevent that, you can adopt a care routine that boosts protection and hydration, using products properly adapted to your type of hair.
Are you suffering from weak and damaged hair? Give your hair back its original strength thanks to the new Bond Repair Rescue Pre-Shampoo by L'Oréal Paris.
A goddess is beautiful and strong. Bring strength to your hair with our Goddess Strength system that helps support the strength of hair as it gets longer. Blended with Castor Oil and Black Cumin Seed, our hair & scalp oil, that's part of a system with our Sulfate-free shampoo, conditioner, and leave-in cream, wrap strands with moisture to help protect hair from breakage and split ends. Scalp feels moisturized and hair is stronger and healthy-looking with every use. With a system of shampoo, conditioner, oil & leave-in cream vs. non-conditioning shampoo. 15X stronger hair in one use, 94 percent less breakage System
Going on a long picnic, a bike ride or an afternoon in the pool? Remember to prepare properly!
Did your hair get too much sun or chlorine during the day? Offer it an intensive nighttime treatment: choose a dry oil or a mask thar’s rich in vegetable oils and apply it throughout your hair before going to bed. Remember to cover your hair or your pillow to avoid staining. The active emollient ingredients in the treatment will have all night to penetrate your hair, nourishing it deeply and repairing the damage done to the cuticles during the day. When you wake up, simply rinse out the treatment and you’re good to go!
Hair colouring can make your hair more vulnerable to harm than natural hair. So, when the keratin scales are lifted up and out of place, the dyes, which act as protective barriers, are weakened and be stripped away. That’s bad news for your hair colour, which can end up being dull and lifeless, or even a different colour from the one you chose.
The solution?
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