If you’re not a fan of foundation but you want to hide an embarrassing blemish or soften a specific area, we’ve got just the tip for you: focused concealing. Grab your brushes, and let’s go!
Perfected by beauty expert Matthew Waitesmith, focused concealing is about the finer details. Rather than spreading a specific product over a large area, as you would with contouring or strobing, focused concealing works by concentrating on tiny areas to hide imperfections or highlight specific areas. The result is a uniform and luminous complexion that looks natural and more convincing than the effect you get with larger quantities of colour.
Because this technique uses a minimal amount of makeup, its highly popular among those who practice skinification—THE biggest trend of 2020-2021—which is all about keeping your skin as natural as possible and focussing on treatments rather than colours to help your skin looking its best.
Want to conceal a few imperfections? Start by identifying them. Here are a few of the usual targets:
Put a drop of liquid corrector onto the target area then blend them in. It’s that simple!
Want to highlight certain areas?
If your goal is to work on specific features, the method remains the same. The only difference is where you apply the concealer to achieve the desired effect. You could, for example...
The three golden rules of focused concealing:
A five-way concealer spectrum designed to correct and conceal imperfections and under-eye circles. Enriched with soothing Magnolia bark extract to reduce the appearance of redness and imperfections.
You may change the store at any time.
